Originally from Argentina, Pablo co-founded I FOR IDEAS, a Branding and Marketing company specialised on graphic design and digital content. After working in data analysis and reporting for over a decade, he was introduced to Tableau in early 2013. Always fascinated by Data and Graphic Design, Tableau was the perfect platform to combine both of his passions. He now looks towards finding ways to tell a fascinating stories with visualisations using stimulating imagery and powerful interactivity. He always says: “I never thought that visualising data could be so much fun, so now I spend most of my time having fun!”